As we know keywords are the first step in doing successful SEO and when you fixed your SEO, you will start getting organic traffic. To get more views, more potential customers, more profit, and more conversions you have to Fix your keywords based on your niche. There are so talks on keywords but do we know what are the various types of keywords and when we use these keywords while doing keyword research? And which tools use for keyword Research?
Types of Keywords that You Should Use to Improve Your SEO:
Selecting the correct set of keywords helps you to rank your website easily. As we already discuss above there are many types of keywords among them some are one or two words and some are in form of sentences or long phrases. All these words and phrases that people search for are useful for keyword research. All these are targeted keywords that help you to improve your visibility.
In this blog, Bestoseo provides complete details about the types of keywords in SEO with its subcategories. So, let’s have a look.
Types of Keywords In SEO:
Based on their nature we divided keywords into 3 main categories with its subcategories.
SEO Keywords By Length:
Based on the length, there are three types of keywords in this category.
Short Tail Keywords:
The short tail keywords are one or two words with high search volume which is difficult to rank as they have high competition. These keywords are also known as focus or head keywords. For example, if you search SEO in google then it has more than 95K monthly search volume. By typing the SEO in Google, the search engine is not clear about what are you looking for. So, to get what exactly you look for, you have to be more specific.
Long Tail Keywords:
These keywords are more than one or two words that act as phrases. The Long tail keywords do not have high search volume like short tail keywords but these keywords are more specific. For example, you type best SEO tools or Technical SEO Techniques, and many more.
Long tail keywords have low search volume but one can easily rank their page with these kinds of keywords as they have a high conversion rate.
Mid-Tail Keywords:
Mid-tail keywords are between short tail & long keywords. They are longer than short-tail keywords and shorter than long-tail keywords. The search volume for these keywords is moderate. For example SEO tools or On page techniques. The ideal search volume for these keywords is 590 or 15K.
SEO Keywords By Buyer Intent
You can focus your search for keywords by considering buyer intent. In this category, there are 4 types of keywords.
Informational:
These kinds of keywords are those that users ask to get details about products or services. This type of keyword always starts with questions like who, what, how, when, and so on.
Navigational:
When users are looking for an item from a specific shop or store, then at these place navigational keywords are used. In this case, users are aware of the product and the brand and need more details.
Commercial:
In this type, users are aware of the brand and want to know more about the product like price or features compared with other competitors’ products.
Transactional:
These kinds of keywords are targeted at those who are ready to buy products after getting all the details and are happy with the price after comparing with competitors.
SEO Keywords For Specific Industry
These types of keywords differ from one industry to other.
Market Segment:
These kinds of keywords are in one industry and are more generic and broad. This keyword help to understand the target market easily. For example, the clothing industry uses clothing as a keyword.
Customer-Defining:
As the name suggested this kind of keyword is related to customer type. To reach the targeted audience marketer uses this type of keyword like gender, age, etc. For example, clothes for children or T-shirts for a 9-year boy.
Product:
These types of keywords contain the brand name. These kinds of keywords have a high conversion rate for your brand.
Geo-Targeted:
As the name suggested these kinds of keywords are based on locations and help in Local SEO to rank your business locally. So, we hope that you will get the all details about the types of keywords, but do you know how we get keywords for your website? To get specific keywords related to your niche there are so many free and paid tool by which you can get the keywords for you. Here Bestoseo provides the most popular and commonly used tools for keyword research.
Tools Used for Keyword Research:
Below are some popular tools that are best for keyword research and help you to get the best keywords for you.
Spyfu:
SpyFu is one of the best keyword research tools that allow you to get the most suitable keywords from your competitors. You can use this tool without logging in for free. To do keyword research, you just type your website URL for which you want to do keyword research and after that, you will get your result.
For one or more site keyword research you need to create a free account and do login. SpyFu collects past data so you can easily see how your site or your competitor’s site has decreased or improved the ranking for specific keywords. You can also compare your site with other sites using this tool.
SEMrush:
SEMRush is one of the best, most used, and complete SEO tools that use for keyword research and to improve your SEO ranking by doing site auditing. Using its Keyword Overview tab, you can type a keyword and get all the details about monthly search volume, the latest trends, and many other details.
You can also see the list of similar keywords that you want to use with its organic search so you can get an idea about which keyword your competitors rank. By clicking on the organic research tab you can able to see relevant keywords, your competitor’s ranking, CPC, and many more.
Ubersuggest:
Ubersuggest is a free tool from Neil Patel that offers search volume data, keyword suggestions, keyword difficulty, and many more. You can also see lots of suggestions for related keywords with approx. visit, number of backlinks, Domain score, and the total number of social shares.
In this tool, under content idea, you can see content related to your keywords with estimated monthly visits, backlinks, and number of shares on Facebook & Pinterest.
All these three tools are very easy to use and help you in keyword research. So, based on your keyword research you can select types of keywords that use to rank your website among all your competitors.
We hope this blog helps you get about different types and keywords and tools that are used for keyword research. To read more blogs like this visit our website Bestoseo today.