What is SEO and why it is important for your Website

What is SEO? In today’s world, having your business online has become very much necessary. If you wish to have more leads and customers, you must promote your business on the web. So let’s check the ways that can help you make your website with more traffic, Customer and sales.

What is Search Engine Optimization (SEO)?

SEO is the short form of Search Engine Optimization. SEO is the technique or strategy that is applied to your website to make it more search engine friendly and help to improve its ranking on searches. Just imagine if your website is on the first page of google search.

You can think of the traffic coming to your site. There are some rules set by various search engines like Google, Bing or Yahoo. Through SEO, we try to implement or optimize your website to make it line with this rules. Once your website starts following the SEO rules, the ranking of the website improves and helps to drive or boost traffic website.

Why is SEO important for your Business or Website?

The answer to the above question is very simple. If you want to sustain your business or want to grow your business you definitely have to make your online presence. There are many reasons why SEO is important for your business as I have listed below.

1) SEO is not a cost but an investment:  Your business already has very good potential. Just imagine if google referrer free customers to you on daily basis. Your business is definitely reaching the top. Its possible might happen that you have a good website but no ranking on google search engine. You are simply leaving money on the table.

If you put some money for SEO, it can help to improve your website ranking and help you get good customers. If you compare the cost of this SEO work, it would be much lower than other advertisement options. Investing in SEO is the best way of promoting your website for a long term.

2) SEO helps Customer to find your website: Website is like a virtual shop. Just think of setting up a shop in some corner of this world. So if you do not advertise about your shop or tell someone about it, you won’t get any customers to visit your shop. Similarly, a website is like a virtual shop, if Google knows and recognizes your business and website, it will send customers to visit your website. SEO helps Google to know your website better and ranking your website on top in google search engine.

3) Search engine Grabs more market share of customer: Before making any purchases, 80-90% of customers prefer to check online reviews and feedback from customers. As the number of users using smartphone and internet is increasing, this is expected to grow further.

If it not too long when virtually everyone will be searching online and checking reviews and making purchases through online systems. So its necessary to take your business online and try to start optimizing your website with SEO so that Google is knowing about your website and business.

4) SEO works 24/7 to increase your sales: Once your website is ranking on the top, you will keep getting customer leads and inquiry day and night. Whenever someone looks for similar services offered by you on Google, your website is available to them and the customer can send you his query and contact details for services or products from you.

5) Mobile friendly website with good SEO: In last year as per the google updates, Google is giving much preference to websites which are already mobile friendly. Most of the online traffic is getting diverted to online business that is more better optimized for mobile and smartphone.

For example, my own website is mobile friendly and getting good customers from the google search. If I don’t follow this SEO rules for mobile optimization, you won’t be landing here on the google page.

6) Competitors are already doing SEO: You can make a simple research by searching your competitor’s website on google.  If they are available on the google search than its time for you to pull up your socks and immediately start with SEO. Else you will be left behind in some time and your competitors will steal all the customers from the google search looking for services or products you are offering.

Start SEO and Drive more traffic to Website

These are only a few of the important points why you must consider starting SEO for business and website. We have been doing SEO for more than 50+ clients globally and understand how important it is for any business to have SEO strategy working for their business.

Investing in Search engine optimization for a website has become more important than ever before due to the increasing online presence of all the business. This investment is relatively low if compared with the volume of results optioned form organic SEO results.

If you want your business to succeed in coming days and sustain the growth plan, its time for you to formalize and start SEO strategy for your website. It remains one of the most strong and important components for branding and improving online presence.

We are also offering SEO services at very reasonable prices or SEO packages which would be really affordable and Suit your business requirement and help to improve your website ranking and drive more organic traffic your website. More traffic to the website means more sales and growth.

You can drop an email or contact us for any queries about SEO or to get free SEO report for your website and optimization strategy that can help to boost your website traffic and business.