Explore essential e-commerce growth and online selling terms used by modern e-commerce brands, online stores, marketplaces, and digital commerce businesses.
A
AI Product Ranking
AI Product Ranking refers to the use of artificial intelligence to determine how products appear in e-commerce search results and recommendations.
Amazon Product Ranking
Amazon Product Ranking is the position of a product in Amazon search results, determined by relevance, sales, and optimisation factors.
Average Order Value (AOV)
Average Order Value measures the average amount customers spend per order on an e-commerce website.
C
Category Page SEO
Category Page SEO is the process of optimising e-commerce category pages to improve search visibility and user experience.
ChatGPT Product Discovery
ChatGPT Product Discovery is the process of finding products through AI-powered conversational search experiences.
Checkout Optimization
Checkout Optimisation improves the checkout process to reduce cart abandonment and increase conversions.
Customer Acquisition Cost (CAC)
Customer Acquisition Cost is the total cost spent to acquire a new customer through marketing and advertising efforts.
Customer Lifetime Value (CLV)
Customer Lifetime Value measures the total revenue a business expects from a customer over their relationship with the brand.
D
Dynamic Product Ads
Dynamic Product Ads automatically display personalised product advertisements to users based on their browsing behaviour.
E
E-commerce Analytics
E-commerce analytics involves tracking and analysing online store data to improve sales and customer performance.
E-commerce Attribution
E-commerce attribution identifies which marketing channels contribute to conversions and sales.
E-commerce Conversion Optimisation
E-commerce conversion optimisation improves website elements to increase purchases and customer actions.
E-commerce Core Web Vitals
E-commerce Core Web Vitals are performance metrics that measure loading speed, responsiveness, and visual stability of e-commerce websites.
E-commerce Growth Marketing
E-commerce Growth Marketing focuses on scalable strategies to increase online sales, traffic, and customer retention.
E-commerce KPIs
E-commerce KPIs are key performance indicators used to measure online business success and performance.
E-commerce Organic Growth
E-commerce organic growth refers to increasing website traffic and sales through unpaid marketing strategies.
E-commerce Performance Marketing
E-commerce Performance Marketing is a results-driven advertising strategy focused on conversions, clicks, and revenue.
E-commerce Remarketing
E-commerce remarketing targets previous website visitors with ads to encourage them to return and complete purchases.
E-commerce Retargeting
E-commerce retargeting is a digital advertising strategy used to reconnect with users who previously interacted with an online store.
E-commerce Sales Funnel
An e-commerce sales funnel represents the customer journey from discovering a product to completing a purchase.
E-commerce Site Architecture
E-commerce site architecture refers to the structure and organisation of an online store’s pages and navigation.
E-commerce Structured Data
E-commerce structured data helps search engines understand product information using schema markup.
E-commerce Keyword Research
E-commerce keyword research identifies search terms customers use to find products online.
G
Google Merchant Centre
Google Merchant Centre is a platform for uploading and managing product data for Google Shopping ads.
Google Shopping Optimisation
Google Shopping Optimisation improves product feeds and campaigns to increase visibility and sales.
I
Internal Linking for E-commerce
Internal Linking for E-commerce connects related pages within an online store to improve navigation and SEO.
L
Lookalike Audiences
Lookalike Audiences are groups of users similar to existing customers used for targeted advertising campaigns.
LLM Commerce Optimisation
LLM Commerce Optimisation improves e-commerce visibility for AI-powered large language model search experiences.
M
Marketplace Optimization
Marketplace Optimisation improves product listings and visibility on platforms like Amazon and Flipkart.
Mobile Conversion Optimisation
Mobile Conversion Optimisation improves e-commerce performance and user experience on mobile devices.
O
Organic Product Ranking
Organic Product Ranking refers to a product’s position in unpaid e-commerce or search engine results.
P
Performance Max Campaigns
Performance Max Campaigns are automated Google Ads campaigns that optimise performance across multiple Google platforms.
Product Discovery Optimisation
Product Discovery Optimisation improves how customers find products across e-commerce platforms and search engines.
Product Page Conversion
Product Page Conversion measures how effectively a product page turns visitors into customers.
Product Page SEO
Product Page SEO optimises e-commerce product pages to improve visibility and search rankings.
Product Schema
Product Schema is structured data used to provide detailed product information to search engines.
R
Revenue Per Visitor (RPV)
Revenue Per Visitor measures the average revenue generated from each website visitor.
S
Shopify SEO
Shopify SEO is the process of optimising Shopify stores to improve search visibility and traffic.
Shopping Feed Management
Shopping Feed Management involves organising and optimising product data feeds for advertising platforms.
V
Voice Search for E-commerce
Voice Search for E-commerce optimises online stores for voice-based product searches and smart assistants.
